A major US publishing house
AI-generated promotional video at scale across a 3,000-title publishing catalog.
The challenge
A US publisher with 3,000+ values-based titles needed promotional video coverage for digital distribution. Per-title human production was uneconomic at catalog scale.
Lifewood's approach
Lifewood signed a two-year MOU framework with the publisher on 29 April 2026, valued at approximately USD 3 million across up to 3,000 titles. Lifewood produces AI-assisted promotional video assets — two roughly 45-second trailers and one roughly 3-minute promotional video per selected title — covering concept development, scriptwriting, storyboarding, AI-assisted production, editing, and optimisation for digital distribution. Optional Spanish and Portuguese language versions are produced under the same framework. Full IP assignment to the client on payment.
Outcome
Initial work-order pilot (29 April – 30 May 2026) covered 10 titles, 70 deliverables, USD 16,500 contract value. Pilot serves as the entry point into the broader USD 3M, 3,000-title commitment.
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